The May “Email Players” issue goes to print tomorrow.
Here’s what’s inside:
- The word-for-word
scoldingadvice, I gave my ex-copywriting apprentice that she credits for building her thriving copywriting business while making her 10x’s better at the craft.
- A real life example of how to take anything — an object in a room, a person, a place, or even a bottle of beer — and turn it into a profitable email.
- The exact best time to first mention your product in an email.
- An “A-list” direct mail copywriter’s advice for writing emails that pull and pull and pull in sales hand over fist. (This one piece of advice from waaaaay back in 2007 alone changed my entire copywriting process and I immediately saw response from all my ads soar.)
- How to sell to emotional chicks if you’re a logical-thinking guy.
- 10 magic words that explain everything a man needs to know about selling to female markets.
- How to reanimate dead, rotting lists. (Just as mummies hate having their sleep disturbed, so do your sleeping leads who haven’t been contacted in weeks, months, or years. Follow this simple 2-step procedure to wake ’em up in a way where they are both more likely to listen to you and buy from you.)
- How to create click bait phrases. (Click bait headlines are written by some of the best copywriters on the planet — this issue includes a little cheat sheet you can use to create your own click bait subject lines in just seconds.)
- The one subject line that is virtually guaranteed to get opened by anyone who sees your email if you do it right.
- How to use foreign slang to make your emails less “plan vanilla” and more fun to read (and, thus, buy from).
- And a ho bunch mo’…
Deadline to get in is today.
I’m sending it to the printer a day early this month.
Subscribe here in time, while you still can:
Ben Settle


