Last month Stefania and I had a weekend meeting here at the house for the software companies we are embroiled in these days. Troy Broussard came here with Tom Beal who does a lot of work with us, and Nicole English (our Operations Manager) was on Zoom from Australia.
And for three days we hashed out all kinds of ideas & plans.
During which the topic of “balance” came up.
Or, rather, imbalance.
Turns out almost the entire software team (all exceptionally brilliant) is imbalanced. The head developer especially so — as he is a true savant and can do the work of 10 coders in 1/10 of the time, and still have multiple other projects going simultaneously, and is mentally able to keep track of it all.
Not even an exaggeration.
Guy can’t turn his brain off if he wanted to.
And, of course, the inevitable crash from operating at that level is as devastating as the brilliant times are productive.
Troy is much the same way, which I can attest to.
But when I laughed at these guys and told them how that sucks, and thankfully I am balanced, everyone in the room looked at me like I was crazy.
“Uhm Ben,” said Nicole, “you’re not at all balanced.”
i.e., waking up at 1 or 2 am, gagging down (literally) 150 capsules per day, 3+ hours of hiking per day 3-4 days per week literally to the point of having to get a new pair of shoes every other month just to function, and be completely alone for at least 12-14 hours per day to feel somewhat human.
And so it is.
All of us in that room, and everyone on the team, is completely imbalanced.
Some in healthier ways than others.
And whether or not that is ultimately a “good” or “bad” thing depends on the when and the what. But there is a good chance anyone reading this who can’t do things without going to extremes, has a hard time quieting your brain, and has a constant life-or-death battle with burnout & obsessively works to get as much done in as little time as humanly possible… while always slipping farther and farther behind where you want to be at in business or other goals, is the same way.
If that’s you, I have no Yoda-like words of wisdom.
We all cope in our own little ways.
And what works for me won’t necessarily work for you.
One of the things that works for me though is writing a lot.
Not just emails though.
But writing books, Email Players issues, comicbook scripts (for comicbook-style ads that sell things as well as a graphic novelization of my Zombie Cop book I am working on), and some epic fantasy fiction I’ve been engaging in lately.
The most profitable or those activities is the emails.
It’s what my Email Players newsletter is all about.
Although it’s far more strategical than tactical.
Thus, no hacks, swipes, or tricks.
Just broad, sweeping email strategies you can use with what I teach in the book I send to new subscribers to ratchet-up them email profits of yours.
To learn more, go here:
Ben Settle
