Lately I’ve been using a term:
“marketing prole”
And, yesterday when I used it, someone asked me what that meant. Well, it’s an idea I heard from Shane Hunter. And what it means in my mind is, people who still work a job, have a very working class mentality, and a very scarcity based mentality (none of which are “bad”), but have one toe in the business world and play business, with no intention of actually really doing anything. These are the people who always have an opinion (based on nothing but feelz and a book they read). They love to hang out in reddit, facebook groups, and marketing forums spouting their nonsensical opinions. And, they are the opportunity buyers who buy everything for the dopamine drip (they get each time they buy a new product — yes, it is a very real addiction people have), but never do anything with the product, and just go from one to the next, never committing, never doing, never earning.
Again, not “bad” people.
In fact, many of them are hard working and responsible for the most part.
Except when it comes to business or not being envious of others who have what they don’t.
An example?
Well, take yesterday’s email.
I mentioned a reddit forum.
Somehow, my name popped up in there.
And, a couple marketing proles, without knowing anything about your pal elBenbo, just going on marketing prole envy and feelz, declared one of my Kindle ebooks (a $2.99 cent book I could easily package into a $100 book, no good deed goes unpunished…) got fake reviews.
A book with a mere 55 or so reviews.
That has been selling since 2012.
And that I rarely ever directly promote.
Now, for any marketing prole reading this:
If I was going to pay for reviews, why would I only have 50 of them?
I mean, what would be the point?
If I was going to pay for reviews I’d want hundreds to trip the system in amazon.
But, I don’t expect them to think.
Or, really, do anything, but talk.
So there you go.
An anatomy of a marketing prole.
Probably you know many of them.
Maybe, you even *are* one?
If so, it’s never too late to change your wicked ways. If you are ready to get some real work done, ignore the other marketing proles, and make something of your business, my “Email Players” newsletter could be just what Herr Doktor ordered.
Or not.
It takes work.
It takes a monthly investment.
And, it takes consistently building a list and writing an email each day.
Can’t do those things?
Then off you fugk back to your safe places.
Otherwise, here’s where to subscribe:
Ben Settle
