Recently, I got some amusing hate mail.
The woman who sent it sounded REALLY peeved.
Amongst her inane babblings (such as I’m a “huckster” blah blah blah) she ranted on about how I never send any content.
Am just full of hype.
And never share anything of substance.
(She even nagged my use of slang haha).
Anyway, she sounded plumb grumpy.
So for S&G’s, today I thought it’d be fun to put these “no content/substance” claims to the test by pulling out the subject lines of the last 10 emails I wrote (prior to the one that set her off) — along with the valuable tip(s) contained in each of those emails.
Ready?
OK, here they are…
- Why I’m such a fart about endorsing auto-responders
(The tip: How to pick the right auto-responder)
- Zombie bureaucrats who want to eat your business
(The tip: Awareness of people who want you to fail)
- 3 “plug ‘n play” email templates for your bad self
(The tip: a link to 3 proven email templates)
- Exotic Chinese email secrets
(The tip: create an exotic personae to be more persuasive)
- Re: my “bogus” double your income with email claim
(The tip: True, this one was a pure pitch, but no serious marketer would begrudge me showing off how an Email Players subscriber doubled her income in a few weeks using my methods)
- Why nobody likes you no more
(The tip: How to sell to skeptics)
- Might as well just set fire to your bank account now
(The tip: A kick in the butt to stop procrastinating)
- The no-headache guide to selling physical products
(The tip: What printer to use for physical products)
- How to get people physically addicted to your emails
(The tip: Send more emails the right way, and peoples’ brains might literally “feen” for more)
- Why stoopid emails make more sales
(The tip: Writing “escapist” emails can make you more sales)
Hmm.
Smells like content to me.
But here’s what was really amusing:
As one of my friends (we enjoy reading each other’s “hate mail”) pointed out, in the time it took to write her complaint, she could have written an email that sold her product.
Now there’s a marketing lesson.
Hey, what can I say?
I have that effect on the ladies…
Ben Settle
P.S. She was also bothered by how I am always promoting my “Email Players” newsletter. So at the risk of pissing her off even more… here’s the link to get inside my inner sanctum of email marketers:
