FADE IN:
Last year my pal Ricky Breslin sent me an article about how people still blindly believe social media is the Second Coming of marketing, even as hardcore social media cheerleaders (including Ford’s social media manager) are shying away from using the term at all.
Yes, social media has its uses.
And there will always be a market for it.
(People shoveling horse poo for a living will always need shovels…)
But, it’s always been a prime example of cognitive dissonance — where your brain comes up with rationalizations (and believe it even MORE) when something’s proven false.
It’s actually fun to watch.
Here are more examples:
- Believing the Nobel Peace Prize winning president has “the most transparent administration in history” (even with Fast & Furious, Benghazi, secretly obtaining reporter phone records and an IRS that targets its political enemies…)
- Insisting WMD’s are in Iraq
- Swallowing the Republicans want smaller government lie
- Thinking “low fat” diets make people skinny
- Believing insurance will be cheaper under Obamacare
And so on…
Poor lil’ hamsters.
Must be getting tired.
Anyway, I know some are ITCHING to write me a long, essay-like email response to this.
(Yes! Do it! Release the hamster KRAKEN!)
But, here’s a better idea:
Take that energy and write an email to your list, instead.
It’ll be FAR more profitable.
And, it’ll give ye olde hamster a rest.
Learn how it’s done at:
Ben Settle
