The big question is axed:
“A while ago you wrote and encouraged some of us to embrace our inner anti-professionals. Then you gave some examples. The examples were all guys. And while I understand and embrace your points around being anti-professional, as a chick, such things can occasionally backfire. Do you have any examples of anti-professional women?”
True.
It’s not the same for chicks.
In fact, ever since I first wrote about the concept of the anti-professional back in 2012 my opinion has been only a few anti-professional attributes work for chicks.
Take my old biz partner in the female diet niche.
He’s an anti-professional.
Yet, he writes under a female pen name.
And, he does all the customer service and stuff where he has to pretend to be a chick online (a transwebite?) Some anti-professional stuff he can get away with like not projecting fear of losing the sale or kissing buttz of hostile customers (he was even making them get refunds directly from PayPal instead of issuing them himself — he made ’em work to get their refunds, which probably creeped some of ’em out…)
But, you’re right.
Not all this stuff necessarily works for chicks.
So why do I write about it?
Because of my audience.
According to Alexa and other sources, the vast majority of my audience is unmarried guys without kids who work at home.
There are Ben Settle female “groupies”, of course (heh).
But, mostly it’s dudes.
So bottom line?
Chicks should only adopt anti-professional attributes that work for females and avoid behaving like men.
Or don’t.
It’s all up to you.
Speaking of which…
Tomorrow’s “Ben Settle Show” podcast is all about the traits and “marks” of anti-professionals.
And, also, who are NOT anti-professionals.
(Many people who think they are, aren’t.)
Details in tomorrow’s show.
To download past episodes go ye here:
Ben Settle
