Niiiice…
Looks like the wagging tongues of the BenSettle.com list were excited by Friday’s “anti-professional” email. And the question that kept coming in was “Ben show me some examples besides you of other anti-professionals”
My wish is your command:
- Soup Nazi (from “Seinfeld”)
- Tony Stark
- David Ogilvy
- Mike Ditka
- Michael Savage
- Gary Halbert
- Steve Jobs
- The guy who rakes in $30 million per year selling wine using JUST email whose methods I analyzed in an “Email Players” issue last year.
All are/were anti-professionals.
Or, at least possess(d) anti-professional tendencies.
Now, a word of warning:
I am NOT suggesting everyone be this way.
One big reason why is, most (I’d guesstimate 97% of online marketers) are not “wired” for it. They’re simply way too in need of approval and afraid they might (gasp!) offend others. Nor do they have a long term vision or mind of their own (i.e. the swipe and copycat culture of cheapness online).
And, thus, will just come off as fake.
Phony.
And, kinda desperate.
It’s just not “in” them.
That’s one of the main reasons I try to repel such people from even wanting to subscribe to “Email Players” — it will do them zero good long term.
It’s really a letter for anti-professionals.
Yes, professionals can (and do) benefit from it.
And no, UNprofessionals won’t.
(They’re always wanting to trick and manipulate people into buying, which is the exact opposite of what I teach).
But really, it’s for anti-professionals.
For everyone else?
They should pass.
And, go with more conventional training.
(There’s plenty out there.)
More info here:
Ben Settle
