Here’s a funny little story:
Recently someone asked me about what specific “real” companies I’ve worked for that I’ve helped in email marketing and how they benefited. He also wanted to see some examples of my work, saying if he wanted to hire me, how would he know I had any successes at all… and so on, and so forth.
My answer?
If I did client work, I’d go through the trouble.
But, I don’t do client work.
So, why would I bother?
Pretty simple, yeah?
Well, not for this dude.
He replies with:
I think you’re a snake oil salesman. All of your “mysterious” tips and “secret” ways to make money. Did my homework on you. Not impressed at all with your writing skills either. Good day to you. I’m sure I’ll be “blackballed” or parodied in your email newsletter.
Heh.
Amusing stuff.
Let’s see…
1. He sounds kinda butt hurt about this.
2. If he’d really done his “homework” a simple Google search would lead him down a rabbit hole mentioning various clients, testimonials, experiences, etc. (HINT: When someone said they researched you, and gives no examples of what their “research” uncovered — it means they have no real argument or point.)
3. My site says I don’t do client work (thought he did his homework?)
4. He said my writing didn’t impress him, yet he’s butt hurt over the fact I won’t spend time digging up links, etc to show him. (If my writing sucks, why waste time seeing more of it?)
5. He anticipates being “blackballed” and parodied.
Well, yes, to the parody.
When someone sends you hate mail, butt hurt mail, or is being a troll… you should mock it.
It’s good for the soul.
And, can make you sales.
But, no to the blackball thing.
I’ve used the term in two emails in the last 30 days.
Both times referred to opportunity-minded customers — and nothing to do with hate mail, troll mail or just good, old fashioned butt hurt mail like his.
Sheesh.
So much for doing his homework.
Anyway, fun times…
And guess what?
The fun continues tomorrow on “The Ben Settle Show” where I reveal a cool way to structure your sales funnels that requires no analytics or complicated tests, makes it so people LIKE buying from you (because it makes it so easy on them)… creates lifetime customers… and is used by everyone from Amazon and Apple, to Hollywood movie studios and the Catholic Church… to airports, martial arts schools and even restaurants.
I learned it from the Internet’s most underrated marketing mind.
And, it’s been working like gangbusters for me.
Maybe, just maybe, it’ll work for you, too.
Details on tomorrow’s show.
In the meantime:
Check out past episodes here…
Ben Settle
