Behold an excellent observation:

“Ben, I read your Email Players sales page and it seems almost like you’re trying harder to get people not to join than to join in some places. Or am I misreading your intent???”

You read it perfectly, mi amigo.

I’m going for “players” and not “spectators.”

(Thus the name of the newsletter…)

Players… are out there playing.

They may not be winning (yet).

And they may not even (yet) be good at the game.

But they suit up and play — and are competing. In this case, I only want people already sending emails to their list (even if it’s a small list), and who consume and implement quality information — instead of letting it sit on a shelf.

Spectators are the opposite.

They don’t play.

They just watch the players.

They also might imitate the players in the stands.

And at times, they may even feel compelled to insult and criticize the players, while they themselves sit comfortably in the bleachers never getting dirty or sweaty or taking the risk of playing at all (often from fear of failure).

That’s the majority online, unfortunately.

Spectators are NOT bad people.

Don’t get me wrong.

Mostly, they just aren’t focused.

Some of them even think they can get rich by accumulating free stuff, and tend to join continuity (like newsletters, etc) just to get the freebies, then quit without ever implementing anything taught to them. Or, if they do implement, they give it a half-assed try and pronounce it doesn’t work.

Kinda sad, actually.

But, that’s what’s going on.

Spectators are more than welcome to be on this free list. (Hey, it can be fun sitting in the bleachers eating hotdogs and fantasizing about playing, after all).

But for the paid newsletter?

I only want players.

Even if just “pee-wee” level players suiting up for the first time.

Because I know a player who subscribes to “Email Players” and implements the info will not find it a “cost” but instead an investment that pays them back may times over as they use the info.

To them, it costs money NOT to subscribe.

So that’s all for today.

For more Email Players info, go to:

Ben Settle