(Yawn…)
Turns out I was right again.
No big shock, though.
As I’ve said before, I’m wrong so infrequently that, statistically, it’s like it never happens at all…
“Email Players” subscriber Ian Stanley writes:
(In an email with the subject: “You were right as usual” heh)
“First off, you were right. Last time we talked I told you we were sending people to blog posts. It’s been doing pretty well but today is our first test with a straight to offer email and it looks like it’s going to win.”
He also asks about my “Email Players Crib Sheet”:
(A $37 one-time offer to new “Email Players” subscribers)
“I was wondering if you have ever sold that up front on your list? I know you use it as an upsell but I think quite a lot of fence sitters would jump at that offer based on the price and the non-commitment to monthly payments. The value in that thing is INSANE. I didn’t realize I never read through it all because I jumped straight to the templates from day 1 but I’ve been going through it again it’s an awesome book and for anyone with a list it should at very least pay for itself after one 5 minute email.”
This is a good question.
I don’t sell it up front due to my business model.
(Explained in the April 2013 “Email Players” back issue — for sale to current “Email Players” subscribers only.)
I have a very specific order I sell in.
A way 99% of IM’ers don’t understand.
Makes it easy for people to buy.
And, that flat out works.
(It’s used by Amazon, Apple Computer, martial arts schools, movie franchises, airports and probably every restaurant you’ve ever been to — the guy I first learned it from is, IMHBAO, the most underrated marketing genius on the Internet.)
So that’s why I don’t sell it upfront.
Anyway, the November “Email Players” goes to print next week.
Subscribe here while you can:
Ben Settle
P.S. You know that part about me being wrong so infrequently that, statistically, it’s like it never happens at all?
That’s just sarcasm.
Not to be taken literally.
(I’m wrong a LOT, failure is the best way I learn anything.)
Yet, I wonder how many boobs took it literally?
hmm…
