1. I recently heard about a report by an organization called Europol predicting that by 2026, 90% of online content could be AI-generated – which is not really all big a shock, especially considering how much is already AI-generated already.
2. The more so-called AI content, the less valuable it becomes if for no other reason than anyone can do it.
3. A lot of people can’t see how that’s a problem from the sounds of it
4. So-called AI needs human-created content to sustain itself, be trained on, etc.
5. A lot of people can’t comprehend why that’s a problem either.
6. Content that IS human-generated, from human brains, flaws and all, will automatically become more valuable and more of a novelty.
7. Copywriting clients who are firing copywriters like it’s a sport to “save money” by using so-called AI will find this out the hard way, as will copywriters who stubbornly refuse to become their own clients, selling their own offers to their own lists, instead of, or at least in addition to, doing client work.
8. The more so-called AI content generated, the less unique ideas/insights/experiences that content will have.
9. The less unique ideas/insights, the more valuable legit unique ideas/insights/experiences become, as it is with any novelty.
10. So-called AI content trained on more and more so-called AI content and less and less human-generated content will inevitably collapse, just as rampant incest collapses the families of those who engage in it.
11. Combine that with what our Chief Architect at BerserkerMail/Learnistic, and one of the most brilliant software developers I have ever dealt with (guy literally has created software/platforms to contribute to brain cancer research at a major university, if that tells you something), Pedro, put it perfectly when he said:
“AI is trained and normalized in aggregated human knowledge, the most pure average… And have you seen how stupid the average person is?”
I see a lot of people declaring the “death of copywriters” now due to so-called AI.
But I ain’t holding my breath.
I’ve been around in this game a long time, and have yet to see a single “death of” prediction come true. Email, for example, has been pronounced dead for 20+ years (always sent by email, of course). Text sales letters have been pronounced dead. Lead magnets (i.e., the good, old shameless bribe) has been pronounced dead.
And the list goes on.
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Ben Settle
