Been talking to lots of experts over the past few months.
No… not ex-spurts.
Experts.
Those rare types of people (especially online) who sally forth and actually walk the walk, instead of just talk the talk. And one of these experts is an article marketing genius I interviewed to create a bonus for subscribers to my soon-to-be-released offline print newsletter (more on that in a couple weeks).
Anyway, one of the things we discussed was speed.
He and I are both big believers of the Dan Kennedy quote:
And one of the secrets the article guy above taught in this interview is a way to write a dozen or so ezine articles per DAY in about 8-10 minutes each.
In other words — FAST.
He said because he wrote his articles fast (and didn’t necessarily get them “perfect”) he knocked out 1100 articles in about 8 months. And those 1100 articles turned into a $70k per year self sustaining (i.e. “auto pilot”) business. He hasn’t even written a single article in about a year now, and yet his business keeps growing without him touching it due to the SEO, back links, traffic, etc, from those articles.
Pretty sweet gig, isn’t it?
And it’s all from speed.
And by not sitting around “pondering” every detail.
By the way, this is NOT a lecture.
I’m as guilty of pondering and perfectionism as anyone.
In fact, by taking my sweet time launching The Copywriting Grab Bag and Crackerjack Selling Secrets last year, I probably left at LEAST an extra $10-20k on the table.
Maybe even more.
(Not my proudest accomplishment, let me tell ya.)
Anyway, here’s the point:
If you got something to do, do it and do it FAST.
This isn’t a license to make crappy products and create weak marketing campaigns or anything.
But waiting around accomplishes nothing except maybe stealing money from yourself.
Ben Settle
