Reader Mark Asher says:
Ah, so you’re an INTJ. That explains a lot.
Especially as, besides Batman, nearly every fictional INTJ is a villain.
It’s also likely why I like you because I’m in the exclusive INTJ club too.
On another note, I’d like to thank you. By learning your techniques, using your methods, and even name-dropping you during a phone interview I’ve gotten one step closer to a direct response copywriting position in London.
I really want to be a copywriter and your work is genuinely helping me get there.
Few things:
1. I don’t out a whole lot of stock in Myers-Briggs (or, as some call it, “Myers Bullshyt”) — although I do think there’s a lot of truth to it, and much Value to the intelligent marketer who applies it correctly. But, much more important than the letters, are the attributes one has (and most people mistype themselves all the time — becoming Mary Sues and projecting what they wish they were and not what they really are).
2. I am not so sure Batman is an INTJ (other than the Christian Bale version) since he is comfortable in chaotic situations.
INTJ’s?
Not so much.
We like to create the chaos, distracting our enemies with trifles while carrying out our real plans. We like order, and predictability, and proactivity to make things work the way we plan them, which means making others dance to our tune, while Batman is very much more reactionary, dancing to the actions of his Rogues Gallery.
He’s not as reactionary as other super heroes, true.
But, reactionary he is.
That’s simply the plight of any hero, that’s the job:
To react.
3. I used to be shocked when people got clients by dropping my name.
Now?
Not so much.
In fact, just this week a client reached out to me wanting to hire only an Email Players subscriber, and nobody else. Wasting money on lame the “Nurture” sequences, good-will emails, and doing all the things but selling other email people teach from the stage to the marketing proles tends to cut into profits for real businesses, after all.
All right, enough for today.
On to the business:
The October “Email Players” issue is in the bullpen now.
To get it before it goes to the printer, go ye here today:
Ben Settle
