I’m a classic rock kinda guy.
And recently I was listening to Lynyrd Skynyrd’s song “Simple Man” — about a mother giving her only son advice about living a life of satisfaction. And believe it or not, much of the advice applies directly to you — as an entrepreneur.
Like, for example:
“Oh, take your time… Don’t live too fast, Troubles will come and they will pass.”
Trufe.
I used to be in constant “fight or flight” mode.
Especially when starting out.
Every problem was life-or-death.
Yet, most “problems” either solved themselves or were nowhere near as dire as I thought. And even though running on all cylinders 25/8 seemed to make sense at the time, it led to an almost 2 year bout of burnout where I could barely function beyond writing a daily email.
Slow down, my son.
Pace yourself.
This ain’t a sprint.
It’s a marathon…
“You’ll find a woman, yea yea, you’ll find love, And don’t forget son, There is someone up above.”
Faith is important.
And wisdom don’t come cheap.
It was tremendously comforting during some of my dark dorky days living in a cramped office (I couldn’t afford a real place) selling MLM door-to-door that there was “Someone” up above.
(So to speak)…
“Forget your lust, for the rich man’s gold All that you need, is in your soul,”
Swipers and copycats don’t last.
They’re too busy lusting after other peoples’ content and work.
Can’t be bothered to learn to do things themselves.
And, never make the $$ they could.
Be your own person.
Use your own wit, style and personality.
And master the fundamentals (I teach email marketing fundamentals in less than 100 pages in the “Email Players Playbook” — www.EmailPlayers.com — which comes with your “Email Players” subscription).
“Boy, don’t you worry… you’ll find yourself. Follow your heart, Lord, and nothing else.”
It’s counterintuitive.
Especially with everyone telling you what you can and can’t do since your first day in the public school prison system.
But it’s your life.
It’s your business.
And, it’s your future.
You wanna squander it trying to be all things to all people… achieving everyone else’s goals instead of yours… and letting some idiot sabotage you with naysaying?
OK, ’nuff said.
Tomorrow?
Something different…
Ben Settle


