Okay, this is probably a tad controversial.
So let me begin by saying I am against spam.
I hate it as much as anyone.
And it sucks how spammers ruin it for us legitimate emailers.
In fact, because of these idiot spammers I may have to change my email address.
BUT…
… at the same time, it can’t hurt to observe how spammers get their trash emails through while our legitimate emails are often banished into the Internet “nether-world.”
Which is why, despite numerous pleas from my sanity and conscience, I’ve started doing the unthinkable:
Actually reading my spam email.
And although most of it is bizarre (and creepy), I did notice something useful for us legitimate marketers:
Sometimes obvious “red flag” words get through because the spammers are taking the offending word and joining it with the next word.
So instead of saying:
“Make Money With Copywriting”
They say:
“MakeMoney With Copywriting”
Or, instead of:
“Click Here Now!” (A HUGE spam filter red flag)
They might say:
“ClickHere Now”
Now, to be honest, I haven’t done a whole lot of testing with this other than to run some of these phrases through spam assassin.
And usually it doesn’t recognize them. (At least not yet. These things are always changing.)
So it may be worth testing in your own (legitimate) email campaigns if your email delivery rates are poor because of overzealous spam filters.
P.S. Speaking of beating the spam filters…
One of the interviews in “The Affiliate Trump Card” is with email copywriter Jay White — who writes email copy for a bunch of top Internet marketers like Alex Mandossian, Stephen Pierce, Rich Schefren, and Jeff Walker.
One of the things Jay talks about is how he gets his big money clients’ emails past those pesky spam filters.
You can check it out at:
