No time for dilly-dally today.
Got some excellent subscriber questions I want to address.
Ready?
QUESTION: When you promote an affiliate product, you provide two links. One is an affiliate link and the other is a “naked” link. Why do you do this?
BEN: Very good question.
I mean, how can I possibly increase my sales by including a link from which I receive zero smackeroos?
Well, here’s the “short answer”:
Because Ray Edwards (Internet marketing genius and copywriter for Tony Robbins) does it.
For the long answer, check out “The Affiliate Trump Card”:
Don’t worry, it’s cheap (unlike my other books and services.)
And I honestly believe the Ray Edwards interview ALONE (where he explains how he “accidentally” makes 6-figures per year JUST with affiliate marketing — despite having a small list) is worth more than $100.
QUESTION: Do you have any tips on how to edit sales copy?
BEN: Yeppers.
But unfortunately, almost nobody has the cojones to do it — even though it’s all but guaranteed to make your ads more persuasive and your writing crystal clear.
And that is by reading your ad out loud 10 times.
Yes, it’s tedious.
And yes, your loved ones will curse the day you ever decided to write sales copy.
(Cripes… even my dog gets annoyed when I do this.)
But you’ll catch all the errors, get LOTS more profitable ideas, and you’ll dang near be able to see your reflection shining on each page from giving it such an intense polish 😉
QUESTION: How can I become one of your “beer level” copywriters?
BEN: Holy shnikes I get this question a lot.
It’s referring to my “Starving Marketer’s Special” for clients who don’t yet have enough scratch to hire an expensive copywriter.
Anyway, here’s the thing:
I won’t even consider referring anyone to my friend (who services these clients) who isn’t indoctrinated in the Ben Settle school of copywriting. In other words, people who don’t (at the very least) have my “Copywriting Grab Bag” book — www.CopywritingGrabBag.com
So that’s step numero uno.
And even then, I can’t promise anything since I don’t even know if he’s taking new copywriters.
But I’m happy to shoot your name over if you “qualify.”
OK, that’s a wrap for today.
Until next time…
Ben Settle
