Had a neat Twitter “chat” yesterday.
It was with Terry Dean, and he said something very interesting about this healthcare bill that passed here in the US that’s kinda interesting from a marketer’s point of view.
What did we rap about in 140 characters?
About how it’s not really a “healthcare” bill.
Instead, it’s more of an insurance/tax bill — where you buy insurance or get taxed (or as I like to put it “buying insurance at gunpoint” — after all, what happens if you don’t pay your taxes…)
Now, whether you agree or not isn’t the point.
Personally, I think the bill is as crooked as a question mark.
But that doesn’t matter.
What matters is (as Terry observed)… the power of WORDS.
How a White House “copywriter” took something extremely ugly and unattractive (a tax/mandate)… and dressed it up in pretty, flowery and even NOBLE clothing like “healthcare reform.”
Sounds so innocent, doesn’t it?
So compassionate and humanitarian?
I mean, it’s easy to shoot a tax down.
But how can you be against healthcare?
That, my friend, is the power of words.
For better or worse… mere words can change millions of peoples’ minds. Convince them that what’s good is bad (and what’s bad is good). And, in some cases, literally alter the course of an entire nation.
It’s an awesome power to have, isn’t it?
Just make sure to use your “powers” responsibly.
Especially if you go into politics!
And hey… speaking of politics…
In the next Crypto Marketing Newsletter I’m going to show you how to legally, ethically and shamelessly exploit ANY politician you want (right, left, sideways whatever) to make more of the green stuff.
Only a small handful of people I know of even teach this.
And yet, it can put you on the “map” in a big way.
However, the deadline to subscribe by to get it is April 1.
So grab it while the grabbin’s good…
Ben Settle
