Behold a 1 star review of one of my kindle books:
Disorganized and Frustrating
The content is solid…maybe some of the best expertise available on this topic. The format is absolute garbage though. The entire book is a transcribed conversation between the author and another expert. If someone had bothered to…..oh I don’t know…maybe at least add a table of contents and some topic headers, this book might actually be useful. You might be able to get away with this kind of laziness in your $2.99 books but if I pay $20 for a book I expect much more professionalism in the presentation. Shame on you, Author. I’ll tell you what….if you refund my $20 and apologize for your laziness I will donate the $20 to a dog rescue of your choice.
Amusing…
It’s some of the “best expertise available”… yet this reviewer spends 90% of his review droning on about the formatting.
The “shame on you” part is my favorite.
It’s mush cookie at best.
And just trollish at worst.
(A “trollhouse mush cookie”?)
If someone’s gonna natter on about how a $19 ebook (that used to sell for $97) that can be read in one sitting and easily make them thousands of $$ in sales (if they have a list and an offer people want) is (gasp!!) just a transcript and (double gasp!!!) has no table of contents, all the power to ’em.
Me?
Couldn’t care less about such things.
Kinda like when I bought Gary Halbert’s “Boron Letters”:
No table of contents.
Hard to read (it was written in his own hand).
No cover (literally).
Damaged binding.
Nothing “professional” about it.
Plus, it cost me $97 at the time I didn’t really have (it *hurt* spending that money at that time in my life).
But you know what?
I can attribute tens of thousands of buckaroos in sales to it.
(Easily…)
So let me be clear for the mush cookie reviewers:
If you judge content based on silly things like page count, if it has a table of contents or if its “formatting” is dolled up, then none of my Kindle books are for you.
Nor are any of my other products.
(Especially “Email Players”.)
Don’t waste your precious time.
As for everyone else:
I sell a lot of advanced marketing books at bargain basement prices (most less than $3) on Kindle. My “Crypto Copywriting Secrets” book, for example, is currently only $2.99 yet could *easily* be packaged into a $197.00 product.
Most of it’s not professional looking.
Or prettily formatted.
Or edited for spelling, grammar, etc.
(Some are just 12 pages or so long.)
But, the info works like gangbusters.
And has made many people lots of sales.
Also, one more thing:
Read my books’ 1 & 2 star reviews.
It’s entertaining stuff:
Ben Settle
