An “Email Players” subscriber askeths:
I have a 30-day autorespondeur using your system.
It converts well.
Within this 30-day autorespondeur, 80% of my sales occur the first 7 days.
So let’s say I make 10 sales in 30 days : I make 8 sales in 7 days (1 email for 1 sale approx.). Then, I send 23 more emails and make… only 2 additional sales (12 emails for 1 sale only !).
Question is: what difference would it make to write 70 more emails ?
Will I then make 1 sale every 20, 30 or 40 emails ?
OR will I get a big reward from readers that were just so skeptical they HAD to go through 100 emails ?
Excellent question.
It comes down to simple ben-o-nomics.
But first, some context:
His question was regarding a teaching I did about how I like to set up 90 emails in a sequence. I do this based on how well this has worked for me and certain clients as far as overall conversions over time.
(Not opens, clicks, etc, which are irrelevant compared to sales.)
Everyone’s milage will vary.
But, using his example:
Over the long term, even 1-2 extra sales can add up to hundreds more sales (especially when you count back end transactions from those couple extra sales) over the coming months, years, decades, etc.
More:
Some people just aren’t ready to buy right away.
Why?
Who knows?
Maybe they just don’t have the money.
Maybe the problem your product solves simply isn’t painful enough yet, but they stick around in case it “flares” up.
Or, maybe they’re just procrastinators.
(Got lots of them out there.)
So I take a long term view.
One or two extra sales per month can compound on itself over time, and turn into many extra rubles — epecially if you have a strong back end.
So that’s my humble (but accurate) opinion.
The hard part for most is writing that many emails.
90 emails?
Shiiiiiiiit.
Most people can’t write 9.
Or, they simply don’t have time.
The solution?
Next month’s “Email Players” issue reveals exactly how to bang out emails fast — even in as little as 4-minutes or less.
No joke, amigo.
I’ve done it many times.
And, you will, too.
That is, if you get in on time.
Subscription info here:
Ben Settle
