Another question rolls in…
“Ben I have been on your list for over a year and love your stuff. I am writing you because I have a high ticket product that costs more than $10k. I’m curious about your email methods. Will they work to sell high ticket products? I’m just afraid of spending a lot of time on them and not seeing any results or getting bombarded with spam complaints and unsubscribes. Have you seen email make big ticket sales? Thank you and I look forward to your response.”
It’s a good question, Boss.
But, I find your lack of faith disturbing.
You’ve been on my list for a year?
And you STILL wonder about email?
Still afraid to try it?
Listen dude, I’m not gonna tell you to “man up.”
I’m not even gonna tell you to “sac up.”
Instead, you need to “BEN up”.
That means asking yourself “What would Ben do?”
Such as…
- Start mailing daily
- Play to WIN not to not lose (i.e. quit worrying about unsubscribes)
- Make a list of ways your product has helped others, and turn those into mini case studies (perfect for email)
- Do the opposite of what goo-roos are doing/teaching
- Think up hot offers and hard deadlines
- Bring your new subscribers in the right way (don’t say something lame like “don’t worry, you’ll only hear from me when…. blah blah blah, almost like you’re apologizing for helping them for FREE with your emails…)
- Track sales, not open rates, etc
- Don’t spend a lot of time on writing emails (shocked?)
- And MOST importantly… subscribe to “Email Players”
I’m biased, of course.
(Shamelessly so….)
But, think of it this way:
If “Email Players” helps you make ONE sale of your $10k product (and I’d bet green money it’ll do FAR more than that), you’ve just paid for 8.5 years of “Email Players” issues.
All you need is guidance.
Guidance I happily provide each month.
First, you get my “Email Players Playbook” which teaches you my system (the “evergreen” stuff). Then each month I keep you up on the latest stuff I’m making sales doing (I’m constantly experimenting with emails…)
Just one tip can be worth thousands.
(Even TENS of thousands).
Now imagine learning dozens of tips.
Each month.
And, with examples anyone can model.
(Not outright *copy*, ye goo-roo fanboys take note, there’s a difference….)
Begin your adventure at:
Ben Settle
