“Email Players” subscriber Mary Rose Maguire writes on Facebook:
In a weird way, Ben is almost like the AA for marketers. I’ll speak for myself, here… Before I was “hooked” on the people approving of me by the open rates and zero unsubscribes. But then I noticed that I was just doing enough to not rock the boat… to say what I thought people would like… to remain trapped in mediocre marketing because to take a risk (and possibly have unsubscribes) seemed impossible for me to do. Or at the very least, unpalatable.
^^ it’s true.
If there’s one thing I want to be known for it’s this:
Freeing people from the strangling ropes of the mainstream and majority — not only in the marketing arena, but everywhere in life. The majority is very often wrong (not just business).
So it is in email marketing.
And copywriting.
And just about anything else.
If you want me to personally indoctrinate you with this way of thinking then check out my “Email Players” newsletter.
It ain’t cheap.
And, it’s not for people who need “approval.”
(From clients, gurus, colleagues, their wives, whatever.)
It’s for free thinkers.
For people not afraid to be different.
And, for those who want to stick out in their markets.
Here’s the link:
Ben Settle
