Check ye out this oft-asked question:
“What’s the BEST emotion to sell to with emails?”
If I had a nickel every time I saw that question bandied about online I could pretty much hang up my keyboard and retire. The answers are all over the map, too. Some say it’s self interest. Some say love. Others insist it’s fear. Or the so-called “7 deadly sins” and so on, and so forth.
Know what I think?
They’re ALL wrong!
Yep.
Every single one of them.
I can only go by personal experience, of course. But after writing thousands of emails over the past few years and so many sales letters I’ve lost count… I can tell you my biggest successes did not revolve around the above emotions.
No, it was a FAR more powerful one.
One that’s completely ethical to appeal to, and non-manipulative. In fact, it’s even kind of fun to use (since few people really know how to appeal to it.)
What emotion doth I speaketh of?
Belief.
Betcha didn’t even know that was an emotion, did ya?
Well it is.
And it’s an extremely strong emotion, too. If your prospects believe what you’re saying, then the sale is almost as good as made (assuming you are making a claim they care about).
It’s ALL about belief, boss.
If they don’t believe, they don’t buy.
If they do believe, they do buy.
Pretty interesting stuff.
There’s an entire art and science to building an email or ad oozing with belief. And in the issues of my upcoming “Email Players” newsletter, I’ll be talking about this very topic.
This puppy launches in a few weeks.
To get the full scoop go to:
Ben Settle
