One of the single best (free) traffic sources I’ve ever seen is podcast traffic.
By that I mean, someone interviews me on their podcast, I give my link at the end, and I get a steady flow of hot leads over the next several days, weeks, months, and, yes, years. And by *hot* leads I mean, leads that have (1) listened to me yap and squawk about whatever the topic is (usually email copywriting and marketing) for 30-60 minutes and (2) then go to my site and opt in.
That my fine feathered little droogling is a hot lead.
They don’t come in huge abundance.
(Not usually, at least).
But, the leads I do get are of such a high quality and caliber, I would gladly have 100 podcast leads than 1,000 leads from practically any other free source.
Something else to think about:
Podcasting is basically the new talk radio.
If you ever heard publicity king Paul Hartunian talk about it — radio is some of the best kind of publicity you can get as far as getting sales is concerned (it doesn’t have the prestige of TV, but there’s a reason why talk radio shows generate billions of dollars per year in direct response ad revenue — because it’s a perfect fit for direct response). Plus, it’s easy to do since you don’t have to travel anywhere.
So yeah.
Get booked on podcasts and thou shalt have peace.
Wait a minute.
Stop!
You’re kind of new to your industry? You don’t have podcasters seeking you out to interview you? You would LOVE to get booked on all the podcasts your greedy little heart desires, but are confused about how to do it, don’t know what you’re doing, and don’t know where to turn?
Never fear.
Your pal elBenbo has your back.
That is, if you are an “Email Players” subscriber in time for the July issue.
Here’s why:
One of the many valuable lessons inside this issue is some advice I got (and have used, and continue to use) from the man I consider to be the “most-connected podcaster on the Internet.” While there are people you can hire to do what he teaches in this issue (one chick wanted me to pony up $15k for 3 months of help getting me booked, to give you an idea of what this kind of help goes for), the advice this fine, upstanding podcasting scholar and gentleman gives can get you on all the podcasts you want if you put in the effort.
I shyt-eth you not.
Probably, you will have so many shows pawing you, you’ll have to turn some down.
(Nice problem to have…)
Anyway, details on pages 14 & 15 of the July issue.
I’m sending the July issue to the printer a few days earlier than usual this month.
So if you want in, get your lovin’ here while you can:
Ben Settle
