Let’s talk about hype today.
Crypto Marketing Newsletter subscriber John Iams recently asked:
“Given my tenant about too much hype in copy these days who’s stuff besides yours are you most impressed with? I’d appreciate your candid opinion given I expect it’ll be a short list.”
That’s a great (timely) question.
Here’s a list of my favorite “no-hype” copywriters:
- Gary Bencivenga
- Bob Bly (his simple & tight copy is mega genius)
- Ken McCarthy
- Ryan Healy
- David Deutsch – David’s the man, check out his new blog at: www.DavidLDeutsch.com/blog
- Richard Armstrong – he’s the man, too: www.freesamplebook.com
- Jim Rutz
- Doug D’Anna
I’m probably forgetting a bunch more, but if someone is looking for some great “no hype, no BS” copy to look at, you can’t go wrong with these blokes.
Read ’em.
Study ’em.
Profit from ’em…
Ben Settle
P.S. Speaking of “no hype”…
Doberman Dan’s “Kitchen Table Entrepreneur“ product is easily one of the best “no hype, no BS” ways I’ve ever seen to build a business.
Yes, it takes effort.
And no… it’s not “get rich quick.”
But if you want to a safe (and very simple) way to build a business at home, check out the free lesson he’s giving away at:
