Came a question about coming up with email ideas:
All right man, when are you going to write the report “elBenbo’s guide to coming up with interesting topics to write about every single day”?
I’d pay $20 tonight for that.
In fact, maybe I’ll reverse engineer your plethora of emails, see if I can pull patterns out, write the report for you, and we can see how it sells.
Just a thought.
Just $20?
The Cheapskate is strong with this one.
Whatever the case, I have some good news and some bad news.
The good news first:
I do teach this in my “Email Players Skh?ma Book”
The bad news:
It’s not $20.
It’s something I only give to new paying “Email Players” subscribers.
More bad news:
To extract the lesson you have to think.
There is no “do this, and this, and this” checklist.
The subject line chapter, for example, shows 13 ways to come up with subject line topics. There are thousands of ways to do it beyond that. But I show 13 tried-and-true ways. And they can all help you come up with ideas & topics by forcing you to think. Appendix 2 even has 21 real-life examples of how to create email hooks & stories. I originally wrote it after a former business partner came at me out of the blue with 21 different every day, “ordinary” scenarios… and challenged me to attach each to a random product someone might sell. He wanted to see if I could turn them into email hooks and stories.
And I did.
But it’s more of a “here’s how to think about it” lesson than a checklist.
You know what the best way to get topics is?
It’s not by pretending you’re the guy in A Beautiful Mind looking for patterns and then trying to “reverse engineer” others’ emails. That’s how mediocre hack email writers do things. And I suppose if one wants to be a mediocre hack email writer who nobody outside of other mediocre hack writers on social media takes seriously that is fine.
Otherwise it’s far better to get ideas & topics by paying attention to life.
Not going to explain further.
You either get it or you don’t.
If you do, and want to subscribe to “Email Players” go here:
Ben Settle
