One of my favorite people to read on Twitter is doctor Abud Bakri.
And one of the reasons he’s one of my favorite people to read on there is not only his deep research into circadian rhythm and health, but because he’s a fundamentals kinda guy. In fact, his bio literally says:
My favorite supplements to make amazing GAINS ?
– L-SLEEPanine
– Acetyl-go-to-gym
– Omega-proper-macros-3
It ain’t about taking another pill, supplement, or drug for him.
It’s all about dialing in sleep, exercise, eating right, getting your body in sync with the sun, understanding the duology (being out in the bright days, sleeping in the dark at night, hard work during day, deep rest at night, etc) of biology, and the list goes on.
i.e., he’s all about the fundamentals.
And so it is with my teaching approach to copywriting, email, marketing.
Everyone out there is looking for a new tactic, a new trick, a new tool (fapGPT), a magic headline formula, a shiny new designer brand goo-roo to follow, whatever it is… when it all comes down to dialing in the fundamentals first. I would guesstimate this is my advice to at least 99% of the Email Players subscribers (who can email me their questions, as part of the subscription) who come to my righteous table looking for help on why their offers or campaigns aren’t converting as well. And while a lot of them want some kind of over-complex, sexy, and expensive solution… to shamelessly swipe Abud, my advice is to pop these copywriting supplements first:
– L-LISTanine
– OFFERzempic
– Co-COPY-Q10
Almost all marketing problems can be fixed with those 3 “supplements” —
Grow list, create irresistible offers, write better copy
And in that order.
List is #1, offer #2, then the copy which is #3.
I didn’t invent this rule, I simply follow it.
And you know what?
It’s never once let me down…
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Ben Settle
