One of my favorite books is Robert Kiyosaki’s:
“Rich Dad, Poor Dad”
An extremely good book in and of itself.
Also a perfect example of how to use infotainment in content.
It’s full of little anecdotes & lessons that are hidden “between the lines.” I have an audio cassette tape of his from back in the late 90’s that I recently digitized so I could listen to it again, and everything in it as just as applicable to now as it was 20+ years ago. In fact, I would argue it’s even more applicable.
One of the lessons was when he said:
(paraphrased)
“I am a best selling author, not a best writing author”
A lifetime of experience and context in that line.
I suggest thinking long and hard on it.
Especially if you happen to be a writing snob more worried about those evil dangling participles and making sure something not 1 in 1000 people would even know if it was spelled correctly or not is correctly written.
The small thinker will say I am claiming to write crap.
And that only the marketing really matters.
And many such small thinkers in direct marketing take that exact approach.
But I am not saying that at all.
I’m simply laying out a fact that you can accept or reject, use or not use, praise or poo-poo on all you want — not only do I not care, I won’t even know, unless you happen to let me know, I suppose.
I don’t know where else I am going with this.
But it is important info to know.
Especially if you are wanting to do a lot of email marketing.
To learn my methodology for that go here:
Ben Settle
