Noticing certain sales letter “checklists” floating around lately.
Usually, they are long (some like 30 points or more).
And all of them seem extremely confusing and complicated. Now, whether that’s due to my low attention span (it probably is) or if they just like complexity, I don’t know.
But mostly, I find them amusing.
Especially at how goo-roos love them.
I once had a client who was a total goo-roo fanboy who handed me one of these checklists and, I guess, expected me to use it.
Yeah, right.
I don’t do other peoples’ check lists, dawg.
And I’m sure as shizzit not going to sit there and artificially try to hammer in “social proof” or “persuasion” or “scarcity” or whatever the new goo-roo buzz word-of-the-month is just because they think it’s cool or whatever.
And you want to know something?
You shouldn’t, either.
In fact, in my humble (and BIASED) opinion, there is only one check list worth using.
And that’s the one I created!
(See, told you I was biased!)
And here it is:
- Headline
- Opening paragraph
- Story
- Bullets
- Close
Hey, I’ve written a lot of winning ads.
Frankly, I’m not sure I’ve ever lost a split test.
And if there’s a reason for that, it’s the above check list.
Simple.
Uncomplicated.
Easily used for most any kind of product.
In fact, I’ll take the Pepsi challenge against any other sales letter checklist with the one above.
It was even the subject of 5 Crypto Marketing Newsletter issues.
Those 5 issues made up my entire copywriting methodology.
My whole system on a plate.
And guess ye what?
Until now, Crypto Marketing Newsletter subscribers were the ONLY people who had access to it. I say “until now” because I have recently decided to re-release my Copywriting Grab Bag product (at a much higher price than before). And part of the product includes those 5 issues (as well as over 100 pages of intense email training, too).
More:
Launch period customers will get a $100 discount.
Instead of $297, they will get it for $197.
(And I pay the shipping).
Should be ready soon, I think.
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Ben Settle
