Once upon a time someone wrote a magnifico ad.
It was packed with great bullets, had a superbly crafted headline, and had prospects salivating like Pavlov’s dogs.
Yet, the ad BOMBED.
But it had nothing to do with the “usual suspects” — like the market, list, traffic, or offer.
No… it was the bonuses that done killed it.
Here’s what I mean:
You see, word around the campfire is, the bonuses included free products that would have made customers’ lives MORE stressful. (Like products that required you to buy other (expensive) things to really use them.)
Gifts that can be more stressful TO have than NOT have.
Kinda like the “evil clown” gift:
In Switzerland, there’s a place to order up an “evil clown” who, over 7 days, stalks, terrifies and freaks out the person being gifted — by leaving spooky phone calls, sending threatening text messages, tampering with their mailbox, etc.
Then, when he finds you…
He smashes a cake in your face!
Now I’d LOVE if someone did this for me (bring it!), but for some people, this gets pretty stressful and is NOT fun.
Anyway, the point?
Don’t give “evil clown” bonuses that stress people out.
They don’t just scare away customers.
They literally kill the sale.
Ben Settle
P.S. Since we’re talking about gifts, don’t forget the 12 beauties you get when you subscribe to ye olde Crypto Marketing Newsletter:
