I ever tell you how I live in “Big Foot” country?

No joke.

In fact, I’m not far from Del Norte County, CA — near where that famous Big Foot clip from the 1960’s was shot.

And for a split second yesterday… I thought I saw him!

Here’s what happened:

I was driving along a back road outside town, minding my own business, when I saw this tall, and extremely hairy, thing walking along the road.

From a distance it looked EXACTLY like what I’d read of Big Foot.

But as I got closer I saw it wasn’t BF.

It wasn’t even a bear or some other animal.

Just a scraggly-looking hippy trying to thumb a ride.

Bummer.

Even so, the event got me thinking about something.

Something I believe can help your sales BIG TIME.

Here’s what I mean:

Believe it or not, Big Foot is big business for some people.

Since nobody has ever caught him (or them, whatever), and nobody has even gotten a 100% authenticated photo or movie of him, he’s truly become a legend.

Not only here in the Pacific Northwest — but around the world.

Almost everyone knows exactly who he his.

Exactly what he looks like.

And exactly what you mean when you mention his name.

In other words, he’s got MASSIVE personal branding.

And because of that, money is attracted to him like a magnet.

And guess what?

You and I can use this strategy in our businesses, too.

In fact, we have some “Big Foots” in the business world now.

Think of guys like Bill Gates.

Or Donald Trump.

Or (in marketing) Jay Abraham and Dan Kennedy.

All “Business Big Foots” — instantly identifiable (and even recognizable) by name, face and reputation.

Only question is HOW do they do it?

And (even more importantly) how you can you and I do it?

There are LOTS of ways to build your personal brand like this.

For example:

You can do what Walt Disney said — and run your business in such a way others can’t HELP but tell everyone they know about you.

You can also run the speaking circuit and get known REAL fast.

Another good way is to position yourself as the person at the top of the mountain in your niche — such as with outrageously expensive prices/fees (remember those $25k Jay Abraham seminars — whoa!)

There are also a few ways in my copywriting book.

Such as routinely getting yourself in the mass media — TV, radio and print — the way I explain in appendix 11.

Or using ordinary articles like marketing genius Mike Winicki does on page 195.

Or using email the way Terry Dean reveals on page 271.

Really, there are LOTS of ways to be the “Big Foot” of your niche.

The person everyone wants to meet, do business with… and even pretend they “discovered” when talking to their friends.

Whatever the case, it’s worth some SERIOUS thought.

It’s the ultimate in market positioning.

And makes selling a breeze.

Ben Settle