Last month, “Email Players” subscriber Richard Emmons forwarded me an email that was written by someone at Marketo, an Adobe company, admitting what long time Email Players of the Horde have always known, but is still a mystery to the big tech fanboys who think they can “tech” their way into making more sales, getting higher engagement, gaining more readership, etc.
Here’s a snippet from what he sent:
“In the end, we found that focusing a subscriber on a single-link, text based email produced higher clicks on the call-to-action.”
You don’t say, Chuckles?
It’s almost like the laws of direct response marketing — like selling one thing at a time, making emails like Gary Halbert’s “A-pile” teachings (personal and not “branded”), etc — work the same online as offline, in email as well as in direct mail, for big tech pinheads as well as no-tech cavemen.
Whatever the case, good news for low tech cavemen.
And, also good news for big tech fanboys, too.
That is, if they can open those pried-shut minds.
Focus on the fundamentals over loud musical whistles.
And, follow the simple instructions in my newsletter here:
Ben Settle
