My favorite “marketing” magazine arrived yesterday.
A magazine I’ve found especially helpful and inspiring for marketing, sales, copywriting, writing emails… the whole shmear.
Which magazine do I speaketh of?
Is it The National Enquirer?
No… frankly, I’m not even sure why so many marketers get the warm fuzzies about the ‘Enquirer. I know it supposedly has all the best headlines or whatever.
But I just don’t see it.
When I used to read it, I’d either fall asleep or toss it in the trash out of sheer boredom. After all, it’s basically just a bunch of celebrity gossip: Who’s sleeping with who… which model now has the most cellulite… which actor is secretly gay… blah blah blah.
Just not my bag, I guess.
OK, so if not the ‘Enquirer… is it “Cosmo”?
Negative.
I admit, Cosmo has some great headline “structures”, and I’ve found it particularly useful for short, punchy ad headlines, subject lines and blog titles.
But most of them are actually custom made for chicks.
And since I write exclusively to male-dominated markets (golf, self defense, etc) I don’t wanna let all that estrogen-laced verbiage and psychology seep in.
What about “Men’s Health”?
I do enjoy MH, no doubt.
I especially like the “Jimmy the Bar Tender” Q&A section, he’s a MASTER at using storytelling to get his message across.
A great read, but not my favorite for marketing.
So which one IS my favorite, then?
It’s simply called…
“Sun”
A very BORING name for a very cool publication.
It’s basically a Weekly World News “spinoff.”
And instead of lame celebrity gossip… it’s a smorgasborg of bizarre conspiracy theories, Bigfoot (and other monster) sightings, miracle healings, wild predictions and crazy stories about ordinary people doing extraordinary things.
I can read this puppy cover to cover.
It’s just a FUN read all the way through and I highly suggest it as a marketing tool.
Anyway, you can grab it at a supermarket near you.
And tell ’em Bigfoot sent ya.
Ben Settle
P.S. Check out chapter 2 in The Copywriting Grab Bag for an especially profitable way to use the Bible, your bathroom and a magazine like “Sun” to generate all kinds of ideas for your ads, sales letters, emails and other marketing activities:
