While back, I wrote a about “bizarro world” marketers.

They are basically like Bizarro Superman, but in business.

Bizarro Superman (in case you don’t know) is Superman’s exact opposite who lives in the backwards Bizarro world — where up is down, down is up, he says hello when he leaves, says goodbye when he arrives, has freeze vision (instead of heat vision), flame breath (instead of frost breath), etc.

And Bizarro marketers are the same way:

They do the exact OPPOSITE of what they should be doing when it comes to marketing, customer service, etc.

But guess what?

There are also Bizarro customers, too.

And if you aren’t prepared for them, they’ll make you think you are indeed living on a backwards planet!

Take this dude who recently accused me of using “tricks.”

He said I had “planned” for 6 months to launch The Crackerjack Selling CD Club only to end it after the first lesson on purpose… as some grand scheme to get more money out of my hapless, unsuspecting customers. Kinda like a scheming Lex Luthor criminal mastermind rubbing my hands together and laughing all the way to the bank.

Muw-ha-ha-ha-ha!

Except, there are a few holes in that theory.

Like, for example, how can someone make more profit selling a $67 book one time via forced continuity (which pretty much always translates to less sales) vs selling it for as much as $97 (the cost when re-released) without forced continuity?

Answer:

You probably can’t.

Unless, of course, you live in Bizarro customer world — where up is down, right is left and, apparently, $67 is more than $97.

Anyway, why am I telling you about this?

Because like it or not, sooner or later you’re going to run into your own version of a bizarro customer.

Might as well expect it.

And when it happens, don’t let them rattle you.

Just recognize ’em for what they are, and don’t let them buy again.

Who knows?

Maybe they’ll go away and haunt your competition, instead.

Ben Settle

P.S. By the way, the Crackerjack Selling Secrets book might be ready this week. And there will be a $20 discount for anyone ordering on launch day.

I’ll make an announcement when it’s ready.