Not long ago, I wrote an email about a guy who said your pal & daily muse was discriminating against blind people, because I don’t sell my “Copy Troll” book as a PDF, so the text can be enlarged, etc.
And right afterwards, a blind “Email Players” subscriber responded:
I have something for you since you can’t tell that guy what you think without serious PC backlash…
I can tell that blind guy to sack up and find a way to make it happen for himself and quit compounding his disability.
Even if elBenbo Publishing doesn’t hand it to him on a silver platter. If he wants it…he should just get it and stop being a soapbox biyatch
I have less than 2% residual vision. Can’t read printed books and I don’t miss a word of your monthly newsletter or “must reads” like Breakthrough Advertising.
How? Determination, sheer will and technology.
I used to subscribe to another newsletter that would arrive every month as a pdf but it had columns, varying size text, text as images…
You name it … a real checklist of “How NOT to communicate with the blind”
“Oh No I guess the information is not for me”
Yeah right..
I hired a guy on Fiverr to read them every month and send me the .mp3.
Not to pirate or circulate.
To learn privately
It goes further
I even asked my retired mother to read a copy of Eugene Schwartz Breakthrough Advertizing aloud while I typed it out WORD BY WORD. Not as good as hand written but it is what it is.
The most painful part wasn’t the typing.
It was the amount of times she wanted to stop and tell me “Oh this is just like Don Draper!”
Anyway I wanted that information just like everyone else and I hate whining. (mine and that of others)
Ben if it wasn’t for the content of your email today I likely NEVER would have told you about my vision.
Why would I? What do you care and how does it help me?
My company manufactures and sells adapted physical education/sports for the blind equipment, an inflatable ice bath for athlete recovery and an online course by a canine physio for people to help their aging dogs live more comfortable lives.
Nobody needs to know my physical shortcomings in order to benefit from what I offer.
As an unapologetic partially reformed high school bully…that reader of yours needs to be spun around and have his tighty whities hiked up hard in a 1980s homage to the wedgie
Keep hating the blind elBenbo you can’t kill this villain 🙂
Signed
A student you can’t shake no matter how you deliver your goods
Jeff Christy
And so it is…
All right, on to the business:
The May “Email Players” issue goes to the printer soon, if you want to get your hot, sticky little claws on it before the deadline, and join the ranks of hardcore players in business like Jeff, and many others in my Horde, go here:
Ben Settle
