Last week I wrote an email I’d waited my whole life to write.
It was for another site I write for.
(For local entrepreneurs in my town which I call “The Burgle.”)
And, it basically was about this dude in town who was a sort of criminal “mastermind” (well, my imagination made him out to be one, at least heh) who I described to be like the “Heisenberg” (from the show “Breaking Bad”) of The Burgle.
Or, “Heisenburgle”, for short.
Why did I love writing this email so much?
Because I got to work in lots of depth.
Depth being references to the aforementioned “Breaking Bad” show (the greatest show ever created in the entire history of the universe).
Adding depth makes your emails more fun to read (and write).
More exciting.
And, yes, more persuasive.
For example, here’s how I worked the show in… to pitch a consulting deal my droog Trevor Mauch and I offer to local entrepreneurs:
Once you have a working SYSTEM, a whole new world opens. A world without constant financial pressure. A world without stressing about money. And, a world without doubt and fear.
In fact, your competitors will fear *you*.
You won’t be IN danger (of losing out to them.)
You will be THE danger.
That means they will STAY out of your territory.
And, they will SAY your name whenever they are asked about what they are most afraid of in their business.
You can just SMELL the dorkiness, eh?
But, that’s the Ben Settle way of writing emails — creating depth with entertainment value, useful information and selling all wrapped up into one.
That way your emails are not just one key.
They got multiple layers.
Yet, are still easily understood by everyone.
(Kinda like the old Bugs Bunny cartoons — there was the surface humor for the kids, then the political stuff for the adults, entertaining the whole family…)
Hey, it’s a powerful skill.
And, you can only get it one way:
By writing LOTS of emails.
That’s where I can help.
Especially if you subscribe to “Email Players” in time to get the December issue. This baby describes 43 different “kinds” of emails I’ve taught in the newsletter since it launched back in August 2011.
All explained in “plain English.”
And, easily adapted by most any business.
But, the deadline looms.
Get your email lovin’ here:
Ben Settle
