One of my guilty-pleasure movies is the first Deadpool.
I won’t say it’s the greatest movie ever made, or that it won’t lower your IQ a point or two if you aren’t careful. But, there is a powerful email lesson embedded within its reel that can potentially be quite a boon to your squealing piggy bank.
Specifically, I am talking about how it breaks the 4th wall.
This means, Deadpool directly talks to you — the audience.
i.e. breaking the 4th wall.
And this, my loyal plebe, is what great emails do, too.
As one of my pals Sean Kaye once told some of my customers, when you tell a story with a specific kind of narrative, while also giving a reader a behind-the-scenes look at at your life, your business, etc, you are breaking the 4th wall.
Most emails never do this.
And, even if they do, they do it in a way that is dorky.
Like, for example:
- Complaining about their problems (nobody cares about your problems, some of us are even *glad* you have them…)
- Mushing on about irrelevant tangents they don’t tie into what their list wants
- Lecturing via doling out boring philosophy or dry tips
- Giving lots of free hard info away their list will safely ignore
- And the goo-roo band marches on…
Anyway, if you want to learn how to do it right, never fear.
That’s why my entire Email Players methodology is all about in some ways.
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Ben Settle
