The online video evangelists are an amusing bunch.
In some ways, they’re almost as entertaining to listen to as the social media kool-aid drinkers who still think combining the “law of attraction” with frequent FaceBook status updates will make them rich.
Here’s the reality.
And it goes for anything you sell:
What’s most important is your message to market match.
Not your cool “bouncing ball” powerpoint video.
Not your Barry White-like voice over.
And not even your video editing skills.
Yes, those things can be useful and add more coinage to ye olde bottom line profits when using video sales letters.
But in the end…
It’s all about the message to market match first
Without getting that right, you could have your pitch special delivered on a solid gold tablet, but if it’s the wrong offer to an unresponsive list, nobody is gonna buy.
Hey, it’s like my pal Doberman Dan says:
“Brilliant copy won’t sell a turd”
Same goes for brilliant video, too.
Anyway, I prefer email.
In my experience, if you do email right it’s a non-issue.
Often times the emails do the hard work.
Not the video or text ad.
To see how I do it, check out “Email Players”.
The next issue includes:
- A “G-rated” email tip straight from one of the first “X-rated” movies ever made.
- A swipe file of email openings.
- Why trying to scientifically test emails is (still) a waste of time (from a guy who has designed and built many of these so-called tests).
- How to respond to long “rambling” complaint emails.
- How one of the world’s highest paid direct mail copywriters persuades even hardcore skeptics to believe outrageous claims (and how to apply to email).
- And a ho’ bunch more goodies.
(Including a bonus I consider the #1 business resource I own.)
But this puppy goes to the printer soon.
So time is getting short.
Subscribe here today:
Ben Settle
