An observation…
I’ve been noticing a trend over the years selling various kinds of products in this market, getting peoples’ questions, and seeing people struggling even though they have a library of valuable info, yet never implement.
The trend?
It’s this:
People who put “wealth” and “success” and other biz opp & MLMesque type words in their email addresses are often broke, have little discipline, and chase bright shiny objects like a dog chasing a red dot from a laser pointer.
Yes, there are exceptions to this.
(I can already hear someone angrily typing out a reply insisting that’s NOT them…)
But, it’s something I’ve been noticing for a while now.
It’s also the same with people who have “swipe” in their email address. Sometimes I see some new opt in have “swipe” in their email address and I already know that person has missed the point of being on my list. After all, you can’t “swipe” a personality, and my emails (my entire methodology) is heavily personality-based, not based on all the latest copywriting tricks and choke holds. Trying to “swipe” me or anyone else in email is just idiotic.
Again there are exceptions to this, too.
But, there it is.
Uh-oh…
Hear that?
That’s the sound of a couple hundred goo-roo fanboys changing their email addresses to something else…
All right enough split pea soup for the soul.
I don’t know if this info adds to your life or not.
But, to subscribe to “Email Players” hit the jump below:
Ben Settle


