On that webinar last week with Brian Mcleod and David Garfinkel I taught something I have never talked about publicly.
Something I’ve thought long and hard about.
And, in some ways, is the foundation of my email system.
And that is…
You’re NOT defined by the people who love and support you.
You’re defined by those who HATE and ATTACK you.
My favorite example of this is Jesus Christ.
Just mentioning His NAME pisses people off.
(If you don’t believe me, write an email about Jesus. All the “tolerant” little mush cookies will start telling you how offended they are. But write an email about Buddha or Zeus or being “spiritual” and you won’t hear a peep.)
Anyway, back to my droog Jesus.
(Oh I can FEEL the seethers bristling at His name… oh yeah!)
His “brand” is now 2000 years old.
And His ministry was in some ways defined by His HATERS.
Like…
- The wicked money changers screwing people out of their money in the temple of God.
- The scribes who’s religious & political power He threatened.
- The demons who were terrified of Him.
- The people who mocked him when He was being crucified. (I mean, really, an innocent guy is being dragged through the streets with his guts *literally* hanging out, and you’re gonna mock the guy? Give him vinegar to drink? Nutzo.)
- And, of course, the devil!
Bid’niz is the same way.
You know you’re doing it right when you outsell the conmen.
When you anger the scammers.
And, when you expose the shenanigans going on all around you people blindly fall for just because their favorite goo-roo does it.
So let the bad guys hate on you.
Means you’re doing it right.
Anyway, using my email system could eventually get the “scribes” and money-changers (in your niche) yapping and squawking at you, too.
If that happens?
Good.
Means you’re helping your market.
Doing people a real service.
And, making a profit to boot.
Here’s where to subscribe to “Email Players”:
Ben Settle
