A couple weeks ago, my pal and long-time business confidant (I can count the number of those on 3 or 4 fingers) Doberman Dan Gallapoo asked how posting videos — which I will be doing more of — was working out for me as far as income generation, traffic, etc.
As well as how well my old podcast did for such things.
And, some other private stuff we talked about I won’t mention here.
My answer:
This would probably mortify any marketing guru snooping in on this email:
But I find it nearly impossible to track these sorts of things to a transaction, as with pretty much anything else I do online. I do know people tell me they have found me via my old podcast, videos, of someone mentioning me on social media, heard me speak somewhere, random Google search, word-of-mouth, and other ways I have zero control over or can track, test, or quantify. It may take several emails over several months, combined with multiple other media to ultimately make the sale. I just throw as much out there as possible, and focus on writing emails each day and putting new offers out, building-up my publishing empire, curating out and repelling those I don’t want, etc, and things keep growing, building, and booming.
That, my little fledgling, is my official business plan in a paragraph.
But, there is something else I do I left out.
Something I have been doing for 18 years, but even more deliberately over the past 18 or so months, that makes all the above work so much better, faster, and consistently, it’s like injecting my business with Captain America’s Super Soldier serum.
What is this “thing” I am teasing you about?
That’s in the September “Email Players” issue, Chuckles.
The entire 17-pages of content is just about this, in fact.
And, even a couple of the full page ads I stuffed inside talk about it.
The deadline is coming up lickety-split.
To subscribe in time, go here immediately:
Ben Settle
