Last week this question rolled in to the Facebook group:
What’s your opinion on using the events in Paris for your emails?
It’s clearly entering the conversation in your prospects mind.
But is it off limits?
How would you sell without crossing the line?
I’m really curious to see what you think.
I wouldn’t be able to come up something that would not feel like exploitation for my own personal gain.
I’m in fitness, if you’re in guns or weapons things might be different.
Are you going to use the events to sell in your emails?
(I’m not judging here, I’m really curious to see what you think)
Here’s my take on this:
If you want to sell something when a mass murder happens… sell them on donating to a charity or group that is going to help contain the carnage and chaos. Tell them if they forward their donation receipt to you, you will send them a product (something you legitimately sell — that is super valuable, and the more valuable the better). Of course, if your product happens to have a pitch for another product already embedded in it (which any direct marketer worth his salt does), well…
So that’s what I recommend.
What I would NOT recommend is saying if they don’t buy your product the terrorists win.
As far as the “how tos” of writing email:
That’s where “Email Players” comes in.
I’ve used my methods to generate all kinds of cash flow for causes — ranging from the dog shelter I got my dog from (to the tune of $10k or so)… to my friend’s medical fund after he had a stroke at 33 years old… to getting money for my cousin to have surgery so he doesn’t go blind… to generating cash for the Angels Of East Africa (i.e. “Machine Gun Preacher”) who helps liberate the 400,000 kids in Africa who are routinely tortured, raped, abused, and murdered… to financially help the widow of a phone selling master after he died… and the list goes on.
Email lets you do all this with a push of a button.
And, yes, make a real difference.
(Unlike collecting drama queening on Facebook and Twitter.)
So there you is.
More email lovin’ here:
Ben Settle
