Some think I’m too much of a hardass on customers.
They don’t understand why, for example, I go out of my way to tell people NOT to buy my product, and actively turn such people off from even wanting to be on my list (much less buy anything from me).
They have the old “why not cast a wide net” mentality.
Me?
I say screweth that.
Life’s too short.
For example:
Below is feedback from two different “Email Players” subscribers.
You tell me, which would YOU rather deal with?
Who’d YOU rather spend your time helping?
Who do YOU think will be making out like a bandit in his niche in the next 5 years, not caring what’s going on with the economy and has financial stability… while the other is still “planning” and hopping from one course to the next:
Subscriber #1:
“I get so many great ideas every month, I don’t have time to implement them and I end up doing a half arsed job.”
Subscriber #2
“I’ve been meaning to write you and tell you how helpful EP has been. But I haven’t had the time, because I’ve been busy implementing like crazy! In the last six months of being an EP subscriber, I’ve added another funnel/niche. This one has a daily email, leading to a monthly print newsletter (based on the info you sent on how to profit from a print newsletter), plus two back-end offline (book and CD) courses. In addition I added two brand new Kindle/CreateSpace books, mostly culled from my daily emails, to this niche. Not bad for six months of being a subscriber. But this is just a start. I’ve just started planning a third funnel/niche that I’ll be working on implementing in the next few months. So thank you. The EP newsletter has been a great source of information not just about email marketing, but about marketing and business as a whole.” – Al Simon
’nuff said.
Now, don’t get me wrong, guy #1 is NOT a bad dude.
But, he’s not “Email Players” material.
And Guy #2?
He’s a winner.
And, a true *email player*:
A dude who implements.
Takes massive action.
And, yes, profits immensely from it.
Anyway, next issue goes to print Tuesday — and it includes a kick ass bonus training on email retargeting.
Very few people know about this.
(Much less do it.)
Get your email lovin’ here while there’s time:
Ben Settle
