Today’s the last day to get your hands on the June “Email Players” issue.
Here’s what’s inside, along with the bonus I’m including:
- A screenwriting technique that makes it hard for people to get you out of their heads after reading your emails.
- Insights into how one of the most brilliant marketers who ever lived used butt ugly websites and plain text emails to sell a $997 eBook. (And without even offering a guarantee.)
- The “sharpen the knife of persuasion” secret of the great newspaper editor Horace Greeley that can make your emails far easier for people to read and buy from. (This is probably the best “writing” advice I have ever heard, and use it all the time in my emails.)
- How to make writing never feel like a “chore” and instead be something you eagerly looking forward to each day.
- The Disney movie method for banging out emails people look forward to reading and buying from.
- The “Get off my lawn!” email for getting tire-kickers who will never buy to leave while making everyone left over more likely to buy.
- The Gene Schwartz secret to making your advertising (emails, websites, direct mail, videos, and any other media you use) stand out in an overcrowded marketplace.
- How putting the entire “http://…” in your links can jack up your sales higher than pretty hyper links.
- How to “tweak” your product design and packaging to reduce refunds. (Dan Kennedy talked about how doing this made refunds drop to almost nothing.)
- How to get tons of testimonials handed to you — and without even asking for them.
- A real life case study of how a small town wine bar I visited attracts the highest paying customers while repelling the riff-raff cheapskate customers. (aAnd, as a result, only has to be open a few days per week to turn a tidy profit.)
- How Jerry Seinfeld used an ordinary wall calendar and a magic marker to become one of the highest paid comedians in history. (This is the most reliable and predictable way to experience mass success that probably has ever been invented.)
- And lotza mo’…
Again, today’s the deadline to get this issue.
Get it here while you still have time:
Ben Settle
