Recently, my woman was telling me about a time not all that long ago when a producer of some kind of TV show tried to get her to be on it.
It was a show about business women, I think.
And, it was supposed to be some kind of reality show.
Plus, it was set to have a big audience, be seen on multiple outlets, and could bring the people on the show potentially a lot of leads, fame, money, whatever.
Then she let the hammer drop:
“Yeah, it sounds great… except they want us to pay $10k to be on it.”
Needless to say, it wasn’t an option for her.
And, last I heard, the thing never got off the ground — with probably, I would guess, more than a few chumps who bought into the promise losing out on the $10k or whatever it cost to be on the show.
Which brings me to the point:
I have noticed a small, but rising, number of podcasts and online summit hosts trying to get away with the same thing. They will put you on their show seen by everyone in the country or whatever. (They never have exact numbers that can be verified, I have noticed…) But, you have to reach into your sweating little pot-bellied piggy bank and fork over a bunch of money for the privilege.
You can do whatever you want.
But in my opinion, if you’re going to pay for it, you might as well do it right and try to buy infomerical time on a radio show or podcast, instead.
At least then you get some accountability.
But besides that, that is not how the game is played.
The whole point is you go on a show and share your valuable knowledge with that show’s audience, and they let you plug your product/site, whatever it is.
This is publicity 101.
But, like copywriting and marketing and lead gen, people foolishly think the laws of direct response magically change on the internet.
Bottom line?
Don’t whore yourself out to podcasts.
Let them pay you — i.e. have you on the share valuable info and plug your business.
It’s some of the best free “advertising” you can ever get.
And, can generate some of the best leads you ever get, too.
Speaking of which:
The March “Email Players” issue talks a lot about how to grow your email list with potentially many ready-to-get-started buyers by getting booked on podcasts. I’m talking about free podcasts nobody is going to ask you to pay to be on. But, that you can get paid quite a bit to appear on, if you follow my sneaky ways for monetizing podcast appearances to get more opt-ins and more sales.
It goes to the printer next week.
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Ben Settle
