Waaaaay back on June 6th, 2006 I wrote to my then-much-smaller list about how people were acting kinda bitchy, rude, and weird on that day.

I can still remember that day clearly.

And, I made a little conjecture about it:

Robert Cialdini’s book “Influence: The Psychology Of Persuasion” talks about how people are unconsciously influenced by what’s going on in the news. Specifically, how people with suicidal tendencies will be more likely to “all the sudden” get into a fatal car and even plane crashes following news stories of suicides. In fact, Dr. Cialdini is so freaked by this he says in the book he even tries to avoid traveling after news stories about suicide.

And so it was that day.

The date itself was literally influencing peoples’ behavior.

For example:

Women refusing to give birth due to the stigma left on the child’s birth date, schools upping security in case someone wants to use today to pull another “Columbine”, and people all around the world basically expecting something bad to happen that day.

Anyway, so it was.

Speaking of Robert Cialdini:

Tomorrow’s “Ben Settle Show” podcast talks about another ditty written about in his famous book “Influence: The Psychology of Behavior” — specifically, something inside a lot of marketers think they’re being “clever” using, but is most likely killing their sales.

What is this trick people are using?

You shalt see tomorrow.

Until then, check out past episodes here:

www.BenSettleShow.com/antipreneur

Ben Settle