So I saw “Clash Of The Titans” yesterday.
Had a blast watching it, too.
Not just from the entertainment aspect… but also the glaring business metaphor that stuck me like an arrow from Medusa’s quiver.
Here’s what I mean:
In the movie, the Greek gods are kept immortal by the worship of humans, whom they pretty much hold in contempt (and never really help, yet seem to torment a lot.)
But when people stop worshipping them, they start weakening.
And even start worrying about their futures.
And you know what?
It totally reminded me of certain goo-roos.
Newbies get seduced by their big promises, practically worship them as rock stars, and get basically nothing in return for their devotion except a huge credit card bill and a trunk full of half-baked products full of recycled bits of info.
You can observe this yourself if you want.
Just like the Greek gods… goo-roo “immortality” starts fading when the launch buzz wears off and the newbies lose interest. Goo-roos then desperately start tossing thinly created products out every month to maintain their rock star status, hoping the “mortals” buy from the NEXT hype-fest around the corner.
It’s so predictable it’s almost scary.
Think I’m being too hard on these goo-roos?
Hey, you’d be shocked by how some of these charlatans talk about their customers when nobody’s listening.
For example:
In Ken McCarthy’s copywriting course, he talks about a seminar where the promoter was getting a cut of the sales in the room. When Ken started telling the guy all the cool stuff he wanted to teach, Mr. Goo-roo (a “household name” Ken thinks we’d probably all recognize) said (and I quote):
“I don’t give a fuck what you teach, just sell them a bunch of shit”
Nice.
Now, am I saying all goo-roos have this attitude?
No, of course not.
There are good and bad apples in every barrel.
But don’t think there aren’t a good portion who DO think they’re little “gods”… plotting how they’re gonna keep getting worshipped by the ever growing pool of newbie mortals.
Anyway, just something to think about.
Sometimes it’s just freaky what goes on in the background.
Ben Settle
P.S. To learn from history’s most persuasive (yet mortal) sales and marketing experts quest on over to…
