Yesterday I witnessed one of the most unusual sights ever.

I was flipping through the TV, and saw something so strange, I had to pinch myself to make sure I wasn’t still snoozing.

Something I NEVER thought I’d see in my lifetime.

Something that is, in some ways, almost supernatural in it’s weirdness.

What was this bizarre thing I saw?

A reporter (on CNBC) who isn’t drinking the socialist “kool-aid”.

I tell you, this is as rare as hen’s teeth.

Frankly, this dude ought to be put on the endangered species list — pronto.

The reporter’s name is Rick Santelli, and he was on the CBOE (Chicago Board Of Trade) floor with a bunch of other investors, completely outraged over the new “trickle-down foreclosure” plan that would make taxpayers foot other peoples’ mortgages.

He went right for the jugular, too.

With a rant that’d give even Michael Savage a run for his money.

And believe it or not, there’s a powerful sales lesson at work here:

You see, this video was so popular, it was linked to all over the Internet — news sites, blogs, Twitter even FaceBook.

People were watching it, commenting on it, and then sending it to their friends, family and peers.

Which is EXACTLY what happens when people see real, no-messing-around passion.

We’re ALL attracted to passion.

To people who have a bug up their wazoos about something that’s unfair, unjust and just flat out not right.

And it’s the same with YOUR business, too.

If you want to sell more of your products and services, then all you need to do is have a mission.

A purpose.

A passion that goes beyond just making more moolah.

It’s easy to tell when all someone cares about is making mega smackola and as fast as possible.

When there’s no love for the product.

No love for their industry.

And not even any love for their customers.

It shows in today’s explosion of shoddy products, over-hyped promises, and non-existent customer service.

Anyway, “cliche” as it sounds, passion moves mountains.

It’s like a giant magnet that attracts people.

And there’s so little of it, it makes you stick out like a SORE THUMB — no matter what you sell or who you sell to.

Sure, all the nitwits will yap away in protest when you show the passion.

And you WILL become the target of all the half-baked product pushers who you will be a threat to.

But you’ll also attract a following who sticks with you through thick and thin.

That believes in you and your product.

And who will be your best sales people as they can’t help but tell the world about you.

Is this passion stuff kinda corny?

Maybe.

But it works like nothing else I’ve ever seen.

Ben Settle

P.S. To “sound off” on this, even if to tell me how wrong I am about this new plan to rob Peter to pay for Paul’s house, use the “comments” section below: