Today’s my birthday.
And so I’m gonna write about one of my favorite topics:
Why social media sucks for selling.
Case in point —
A new report from marketing data outfit Custora found that over the past four years, online retailers have quadrupled the rate of customers acquired through e-mail to nearly 7 percent. Facebook over that same period barely registers as a way to make a sale, and the tiny percentage of people who do connect and buy over Facebook has stayed flat. Twitter, meanwhile, doesn’t register at all.
So readethed a CNN news story a while back.
No duh, eh?
It’s hardly “news.”
I’ve said this for years.
And the lamestream catching on to the obvious is only gonna help you if you know what you’re doing with email — since now email is gonna be the tool of choice for a ho’ bunch of folks who are going to switch their brand of kool-aid from social media to email.
And, they’re almost ALL gonna be doing email wrong.
Bad news for them.
Good news for me and my “Email Players” subscribers.
And that’s why:
Now. Is. The. Time.
Time to stop wasting all day on Flakebook.
Time to start writing daily emails.
And, time to continue to invest in hardcore email training.
I’ve long suspected email competition would explode when the social media sacred cow was tipped. And that’s why I’ve aggressively sharpened my email skills for the past 7 years (selling both mine and various client’s products — in some extremely overheated markets) while my competitors have whined about email being outdated or whatever.
I share my knowledge in “Email Players”.
It’s a monthly print newsletter.
And, yes, it’s expensive.
It’s not for price shoppers.
It’s for value shoppers.
More info at:
Ben Settle
