The great, and esteemed Doug D’Anna recently mocked some dork on Twitter who tried sliding into his DMs to cold pitch him.
I’m not saying the cold outreach never works.
But the way a lot of these guys go about it, it has about as much chance of working on high quality and discerning clients as it does sending random dick pics to chicks on dating sites. It’s amusing to think how in 2023 it’s never been cheaper, simpler, or easier to get clients doing the chasing instead of you chasing them, yet people insist on playing game in hard mode like it’s 1975 cold calling out of Yellow Pages.
But, one may ask, what works better to find clients then?
My answer:
Applying leverage instead of force.
Like, for example…
1. Ask friends in biz for referrals & intros
2. Joint venture with peers
3. Pull a Jim Camp by revisiting leads on who are on the fence & putting you off, then politely asking them to tell you No. And if they do, still ask for referral..
4. Build email list & mail it daily
Numbers 1-3 above can & should be done today.
And number #4 can & should be done over time
And incidentally, the above is not even getting creative.
It’s just marketing 101.
And it works a helluva lot better than unsolicited dick pic marketing.
Ben Settle
