“Email Players” subscriber Michael Cheney (one of the founding fathers of IM — selling online since around 1995) who mails his list about 3-4 times per day and has been making a small fortune since doing so, got a strange message over the weekend.
It was from an email ex-spurt.
And, it was giving him some unsolicited advice.
Problem was, the email was written in a strange dialect.
A dialect I have seen many times from fluffpreneurs.
Anyway, below is the email in the strange language the guy wrote.
And, my scholarly translation of it:
“I’ve studied and worked in Internet Marketing for 10 years. Not just the ‘make money online’ niche but pretty much every market and every component. I make a living as a consultant advising businesses, training them and managing marketing plans and traffic campaigns and I charge £1,000’s for doing so.”
elBenbo’s Translation:
“I am the marketing equivalent of a eunuch who gives secks advice.”
“So it stuns me that having bought one of your products and attended 1 webinar of the level of activity of your email marketing. It’s completely overwhelming and I can only imagine the unsubscribes that you must get.”
elBenbo’s Translation:
“I don’t play to win, I play to not lose.”
“Just a snapshot but there were 5 emails yesterday, 7 emails today so far, and I wouldn’t be surprised if there were yet more to come. I advise businesses to mail 2-3 times a weèk at the most. Quality not quantity. Create and develop an audience that look forward to the next email, not put them in a situation where they wonder which email they should read, if any.”
elBenbo’s Translation:
“I am projecting my frustration with nobody reading my emails onto you.”
“And especially so in regards to your buyers list, people that have already bought something, those are the people you should be especially strategic with.”
elBenbo’s Translation:
“I am so marketing illiterate I think my buyers list doesn’t want to buy anything else.”
“I think on your webinar the other day you may have said something about ‘reaching your potential’. Well I can’t help but suggest that your email strategy is far from optimised. At the moment it is complete overkill, there’s no way I can keep up so I doubt many others are.”
elBenbo’s Translation:
“Since nobody reads my emails, that means nobody reads yours either because projection.”
“In true IM fashion, split test. Duplicate a message list and space out the sequence and compare the open rates, the click throughs, the purchases, because in my humble opinion you’re not currently achieving your potential. Even though your earnings are impressive and significantly above average, I wonder what level it could be at if your audience wasn’t bombarded and inundated with emails.”
elBenbo’s Translation:
“My head hurts due to the cognitive dissonance between what I have wasted 10+ years doing and teaching and your outstanding results that contradict all my horse crap.”
Sheesh.
I don’t know where these cherries come from.
But, I do know they don’t come from me.
In fact, I do the exact opposite of what the fluffpreneurs think. And, so do my “Email Players” subscribers who are seeing huge results. Of course, if you want to follow the fluffers, play to not lose, and see a fraction of the sales you could be getting, be my guest.
Otherwise?
Check out how my subscribers and I kick bootay here:
Ben Settle
